Lacoste commented, “In order to further contribute to Korea’s worldwide success, we have selected TVXQ as the new faces of Lacoste, for they are at the leading forefront of the current Hallyu wave. Through this new friendship contract, we hope to market our brand to the younger generation.”
TVXQ was also invited to the first showing of Lacoste’s Creative Director- Felipe Oliviera Baptista‘s fashion collection which will take place in New York on the 9th. They will be standing before many international fans and people of high fashion gathered from all over the world.
This is the first ‘friendship contract’ that Lacoste has ever signed, and it further proves TVXQ’s force and influence not only in the music entertainment world, but in the fashion industry as well. TVXQ will also be taking part in a dynamic photo shoot during their stay in NYC.
TVXQ will officially begin promoting the French brand Lacoste towards the end of this year.
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