T-ara will join what is dubbed the “Great Battle of
the Girl Groups” this month as their new album promotions will coincide
with those of
SNSD and
Wonder Girls.
To face up against two of the most popular girl groups in the industry,
T-ara has come up with a new strategy that has never been tested in the
past.
Their first move was to release part one of
“Cry Cry’s
” music video. On November 9, they unveiled the 15-minute epic video, starring prominent actors
Cha Seung Won and
Ji Chang Wook,
as well as four of the T-ara members. It is reported to have taken more
than 96 hours of filming for this 30 minute MV, which will be divided
into two parts and includes some unprecedented large-scale footage
rarely seen in music videos.
However, the interesting part is “Cry Cry” is not even T-ara’s new title track. It’s in fact
“Lovey Dovey”
which will be released a month from now. The “Cry Cry” MV is actually
part of their larger strategy to raise awareness and gain additional
publicity for their new album. Also, they were able to lessen the
pressure of promoting at the same time as SNSD and Wonder Girls by
shifting some of the attention to their blockbuster MV.
In fact, when they start promoting their title track, “Lovey Dovey,”
in December, the hype for SNSD and Wonder Girls are expected to drop a
bit. The two groups could be wrapping up their first round of
promotions, and in that case, T-ara’s title track can avoid direct
competition against the two giant groups. And even if SNSD and Wonder
Girls come up with their follow up tracks later, “Lovey Dovey” will be
able to be at the center of attention and save some time in the
meantime.
The problem, however, is the year-end award shows. T-ara’s promotions
for “Lovey Dovey” will coincide with most of the year-end music shows
and could hurt their chances of winning any awards. They won’t have
enough time to fully promote the new album, but T-ara employed a similar
strategy last December with their mini album title track, “Ya Ya Ya,”
and still managed to do quite well with the awards.
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